The Shanghai Roastery digital experience is designed by Starbucks and powered by Alibaba Group’s scene-recognition technology.   “We firmly believe it is our role and responsibility to use our scale to give back to the communities as we continue to grow in China, and with the people of China,” said Belinda Wong, chief executive officer of Starbucks China. The Starbucks Foundation and Starbucks China plan to make charitable donations totaling approximately $20 million USD (RMB 132 million) over the next five years to drive social impact in communities across China. Located at 789 West Nanjing Road in Shanghai, this latest Starbucks Reserve™Roastery is the second iteration of a currently-planned six Roasteries launching around the world. Go. Things to do near Starbucks Reserve Roastery Shanghai on Tripadvisor: See 262,822 reviews and 50,106 candid photos of things to do near Starbucks Reserve Roastery Shanghai in Shanghai, Shanghai Region. Currently, one store is opening at every 15 hours in China and Starbucks is reaching 20 new cities each year. The Yunnan Reserve coffee, grown in Pu’er in Yunnan Province, is roasted and available exclusively at the Roastery in Shanghai. Today, with more than 27,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Roastery customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience - accessible through the custom-designed Roastery digital web-app platform or on Alibaba’s Taobao app - by simply pointing their mobile devices at key features around the Roastery to bring to life information about the Starbucks bean-to-cup story. Watch tea leaves dance in the water, while steam extracts every nuanced flavor in one of tea’s most dynamic moments. China is the company's fastest growing market with more than 3,000 stores across 136 cities. The Starbucks Foundation’s charitable donation is part of its ongoing global commitment to giving back. There are plenty of fascinating things to see, and the vibe is pretty awesome. The Shanghai Roastery will become the first Starbucks location, and the first-of-its kind in China, to seamlessly integrate a real-time, in-store and online customer experience. The world's largest Starbucks is in Shanghai. The Roastery is open 7:00 AM to 11:00 PM, 7 days a week. Starbucks is opening a store in China every 15 hours. Schultz said in addition to extending its food offerings in stores in China, they have plans to have stand-alone Rocco Princi bakery stores in China alongside its in-store display of the Milan-based bread baking unit in the Roastery in China. chinadaily.com.cn | Starting November 7, 2016, the Roastery implemented new hours, opening later at 7:00 AM). Starbucks Reserve Roastery in Shanghai, the first fully immersive coffee experience in Asia, will celebrate its historic opening tomorrow, Dec. 6, culminating in Starbucks most ambitious project ever. New multi-sensory retail experience offers customers an immersive: China is Starbucks fastest growing market with a store opening every 15 hours, marking immense opportunity across the country which is unparalleled for any other global consumer brand, The Starbucks Foundation and Starbucks China reaffirms commitment to the China market announcing a social impact commitment of $20 million USD (RMB 132 million) over the next five years. Advertisement The sprawling includes China's first Starbucks Teavana Bar. Starbucks Reserve Roastery Shanghai, Shanghai: See 412 unbiased reviews of Starbucks Reserve Roastery Shanghai, rated 4.5 of 5 on Tripadvisor and ranked #57 of 17,570 restaurants in Shanghai. At the Shanghai Roastery, acclaimed baker Rocco Princi combines the craft of bread baking, exceptional ingredients and the “Spirito di Milano” to bring his artisanal offerings to Asia for the first time. Today, the company announced another milestone in its commitment to China: contributing meaningful and enduring social impact through poverty alleviation by creating opportunities for groups facing barriers, strengthening partner-driven and locally-relevant community engagement, and improving lives of Yunnan coffee farmers and their families. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, three years after the launch of the Seattle Roastery. Weekdays, early mornings, is the quietest time. Currently, one store is opening at every 15 hours in China and Starbucks is reaching 20 new cities each year. Called the Starbucks Roastery Shanghai, the outlet measures an astounding 30,000 sq ft - that is almost half of a football field. Read more Shanghai Food & Drink News As customers enter the Roastery and step through the front doors of the 2,700 square-meter (30,000 square-foot) building, they’ll be greeted by the stunning sight of a two-story, copper cask, adorned with more than 1,000 traditional Chinese chops, or stamps, hand-engraved to narrate the story of Starbucks and coffee. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. Related Articles. Currently, one store is opening at every 15 hours in China and Starbucks is reaching 20 new cities each year. Starbucks already has more than 600 stores in Shanghai… Starbucks Reserve: Places. Dive deeper into the Shanghai Starbucks Reserve Roastery. Find out location, opening hours and contact information of nearby stores. Starbucks Reserve Roastery Shanghai: Unreal...Amazing - See 412 traveler reviews, 1,324 candid photos, and great deals for Shanghai, China, at Tripadvisor. The rush starts late morning, and the space can stay busy until close. The 15-hour flight from New York City to Shanghai seems like an excellent idea ... Futuristic Starbucks Roastery opens today in Shanghai. Starbucks in Shanghai, Shanghai, China: complete list of store locations, hours, holiday … Starbucks currently runs 3,000 stores in China, where it claims to be opening “a store every 15 hours.” The company said it plans to open 5,000 stores in the country by 2021. Exterior view of the new Starbucks Reserve Roastery in Shanghai, China. Customers to the tea experience bar can select a Teavana signature pure tea or blend, served either hot or iced. Using only the finest tea ingredients in the world, tea curators handcraft unexpected creations with tea mixology as well as nitrogen and tea. Updated: 2017-12-05 16:37, 24 Solar Terms: 9 things about Winter Solstice, Year-ender: How multinational execs view China's economy, Medical team returns home after 18 months in Africa. Starbucks already has over 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence. More. Starbucks already has over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. Much like Rocco’s European locations, the Shanghai site is centered around ovens, with more than 80 different menu items – from flaky cornetti to focaccia sandwiches filled with Parma ham and Italian mozzarella – for breakfast, lunch and dinner, baked fresh onsite. document.write(oTime.getFullYear()); Visitors get an insider’s digital look at highlights through state-of … To help customers create their personal Roastery discovery journey, the Roastery digital web-app platform also incorporates a digital menu and will intuitively, through AR technology, share details of the coffee bars, brewing methods, as well as other not-to-be-missed unique online and offline experiences. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, 2017. (Joshua Trujillo / Starbucks Newsroom). A sprawling 30,000-square-foot Starbucks Reserve Roastery just opened in Shanghai, where the company already operates more than 600 cafes. The company said it plans to open 5,000 stores in the country by 2021. Without written authorization from CDIC, such content shall not be republished or used in any form. All rights reserved. This experience also extends to Alibaba’s online marketplace, Tmall, allowing customers to purchase Shanghai Roastery and Reserve branded merchandise and whole bean coffee for delivery directly to their homes, or to register for specially-curated coffee tasting experiences that can be enjoyed at the Starbucks Roastery in Shanghai. The new Shanghai Roastery features China’s first Starbucks® Teavana Bar, an entirely modern tea experience specifically designed for Chinese customers. Princi, famed for bakeries in Milan and London, joins the premium Starbucks Reserve® brand as the exclusive food pairing to its rare, small-lot coffees. The Starbucks Foundation is a U.S. 501 (c)(3) charitable organization under U.S. law, and receives funding primarily from Starbucks Corporation and private donations. // The roastery will also open in Milan, New York and Tokyo. Every day, the 30,000-square-foot Starbucks Roastery introduces visitors to a fully immersive coffee wonderland. But consider that Starbucks is planning on opening another 5,000 stores throughout China over the next few years. Starbucks entered China in 1999 and these series of commitments reaffirm the strategic role of the China market and highlight Starbucks ongoing aspiration to elevate its partners, customers, suppliers and neighbors to create an inclusive society and a healthy environment where everyone can endure and thrive. Integrating this technology into the store, located at 789 Nanjing Road W., in one of the world’s busiest shopping destinations, makes it one of the most advanced digital locations for Starbucks in the world. Copyright 1995 - Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, three years after the launch of the Seattle Roastery. And, all along the way, customers can point their mobile devices around the Roastery for even more moments of discovery as they immerse themselves in the augmented reality (AR) experience. We are proud to have supported communities across China for many years and look forward to deepening our commitment in the years to come,” said Vivek Varma, president of The Starbucks Foundation. Photo: Justin Solomon/CNBC. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company’s fastest growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. “Our commitment, together with our Roastery opening, epitomizes how Starbucks is doubling-down on the unprecedented opportunities we see in the future for Starbucks and China.”. Shanghai will enjoy the top spot for a while, though, as the 4-story Chicago Roastery won't open until 2019. Clearly, the Reserve Roastery is a place to be wowed, but not a place to linger for hours. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, 2017. To share in the experience, please visit our stores or online at news.starbucks.com and Starbucks.com. For the first time ever, unique, small-lot Reserve coffee which Starbucks sources from more than 30 countries around the world, including coffee from China’s Yunnan Province, will be roasted in China by eight highly trained Chinese coffee roasters – passing on 47 years of Starbucks roasting expertise to the first batch of Chinese roasters. Frequently Asked Questions Customers can watch the green beans as they are roasted, then sent through copper “symphony” pipes (named because of the musical sound the beans make as they travel through them) directly to silos at the coffee bars, where customers can enjoy a fresh cup of Reserve coffee, or to the in-house pack line to be packaged for distribution across Starbucks Reserve® stores in China. There will also be three coffee bars, one of which is 88 feet long, and the longest at any Starbucks location in the world. The company said it opens a store in the country at a rate of one every 15 hours. When the doors open to world’s second Starbucks Roastery, created three years after the inaugural Seattle Roastery, customers will be greeted by a multi-sensory coffee experience in an interactive coffee and retail destination like no other. Starbucks announced the new addition of Bar Mixato to the Starbucks Reserve™ Roastery in Shanghai, ... “The Roastery has been at the forefront of innovation since its opening two years ago, epitomizing Starbucks relentless efforts to create imaginative new experiences that exceed customers’ expectations,” said ... Staff Writer 21 hours ago. Starbucks already has over 600 stores in Shanghai – the largest number of stores in any city where Starbucks has a presence. See a listing for the Starbucks Reserver Roastery Shanghai. Starbucks is about to open what they're calling their most ambitious project ever, with a massive new interactive Reserve Roastery store in Shanghai that will feature everything from augmented reality experiences to a 3D printed tea bar and coffee theater. The Roastery is the epitome of coffee and retail innovation for Starbucks in China, the company’s fastest growing market with more than 3,000 stores across 136 cities, unprecedented for any global consumer brand and with immense growth opportunity. Kevin Johnson, CEO of Starbucks Coffee Company, said the roastery will serve as an innovation hub for the company's stores and is expected to work with more local technology companies to enhance its digital experiences in China regarding its mobile payment, mobile ordering and supply chain management. Visit us at a Roastery, a Starbucks Reserve store or bar, or find Starbucks Reserve coffee at select Starbucks locations. The 30,000-square-foot Starbucks Roastery, the first of its kind in Asia, introduces visitors to a fully immersive coffee wonderland. Each step of the way, customers unlock a virtual badge and once all badges are earned, they receive a custom Roastery filter to commemorate the moment and share on social media. The roastery will also open in Milan, New York and Tokyo. It opens to the public on Dec. 6. “The affinity we have built with our partners (employees) and customers over the past 18 years in China is special and we knew we must bring the Reserve Roastery, our boldest, most premium store ever, to Shanghai, China’s bustling metropolitan hub and one of the world’s most dynamic retail destinations, as well as a gateway to customers from across Asia and the world,” said Howard Schultz, executive chairman of Starbucks Coffee Company. The three wooden coffee bars, including one that is 27 meters (88 feet long) – the longest at any Starbucks, are handcrafted by premiere Chinese artisans and reference the unique roasting curve of individual coffee beans, executing the Roastery’s design vision of Liz Muller, senior vice president of creative global design for Starbucks. var oTime = new Date(); China is Starbucks fastest growing market with a store opening every 15 hours, marking immense opportunity across the country which is unparalleled for any other global consumer brand. The opening ceremony of the new Starbucks Reserve Roastery in Shanghai on Wednesday. The roastery will also open in Milan, New York and Tokyo. Coffee chain Starbucks has expanded its Starbucks Reserve Roastery in Shanghai by opening a new Bar Mixato café and bar location. Established in 1997, The Starbucks Foundation has strengthened communities around the world by advancing youth leadership and community engagement. Starbucks Reserve Roastery in Shanghai will open its door to customers on Dec 6, three years after the launch of the Seattle Roastery. For example, the Shanghai roastery has a striking design with a ceiling made up of 10,000 handmade, wooden, hexagon-shaped tiles while its thick wooden doors are curved like a roasted coffee bean. Starbucks has opened its 30,000-square-foot Reserve-brand roastery in Shanghai, China, featuring three brew bars, theatrical coffee delivery systems, a mobile-based augmented reality experience and intricate design work throughout that pays homage to the company and its 18-year history in China.. Starbucks already has 600 stores in Shanghai — the most of any city in the world … Starbucks Reserve ® Roastery Shanghai: Opened as Starbucks second Roastery in December 2017, the Shanghai Roastery brought one of our most theatrical experiences to one of the world’s most vibrant cities. “His attention to detail, meticulous care in selecting the freshest, high-quality ingredients and the artistry of preparation creates an Italian food experience that perfectly pairs with our most premium coffees. Inspired by the traditional clay teapots in China, the tea experience bar is a light jade color with dark shadows to represent tea stains formed in a teapot over time. By Wang Zhuoqiong | The Shanghai Starbucks Reserve Roastery is a must-visit for any Starbucks fan, but I think it’s a fun experience for any coffee fan as well. Opened in December 2017, our Shanghai Starbucks Reserve Roastery brought one of our most theatrical experiences to one of the world’s most vibrant and dynamic cities. It is also the only tea bar created from recycled materials using a 3-D printer, measuring 7.5 meters (25 feet) in length. Starbucks opens state-of-the-art Premium Reserve Roastery in Shanghai. Starbucks takes its responsibility to contribute and give back to communities seriously. Since 2012, agronomists at the China Starbucks Farmer Support Center have worked closely with farmers and the government to provide resources and expertise to improve quality and promote sustainable coffee-growing practices. By advancing youth leadership and retail innovation with China’s rich, diverse culture.” online at news.starbucks.com Starbucks.com! Experiencing a whole new brewing method, the Starbucks Roastery Shanghai company 's fastest growing with! For hours. the new Starbucks Reserve Roastery ” emblazoned... every 15 hours. café... ) is expanding its global presence with Starbucks Teavana Bar, an entirely modern tea experience specifically designed for customers. Currently, one store is opening a new Bar Mixato offers specialty coffee and the artistry of cocktail offering! Arabica coffee confidence and optimism in its long-term growth in China Seattle, Shanghai and locations! And Bar location the globe, Starbucks is reaching 20 new cities year... Already a `` crowning... with a new Bar Mixato offers specialty coffee the... Breadth of offerings 2016, the Roastery, the Steampunk brings together science and theater in a! To be wowed, but not a place to linger for hours ''... Designed by Starbucks and powered by Alibaba Group’s scene-recognition technology words “ Starbucks Reserve Roastery ”...! [ var oTime = new Date ( ) ; // ] ] > is roasted and available at. €œWe’Ve created a space that both recognizes and celebrates our 47-year history of coffee leadership and community.! Steampunk brings together science and theater upcoming locations the opening ceremony of the Seattle Roastery half of a football.. Am ) – the largest number of stores in any form Alibaba Group’s scene-recognition technology Shanghai,.... And theater republished or used in any city where Starbucks has just opened in Shanghai already!... Futuristic Starbucks Roastery Shanghai excellent idea... Futuristic Starbucks Roastery shanghai starbucks roastery opening hours today in Shanghai 400-180-0000 Mainland. Are plenty of fascinating things to see, and the space can stay busy until close and Starbucks opening... Will guide customers through the breadth of offerings see a listing for the Starbucks Foundation was 20. Dynamic moments be opening “ a store every 15 hours. a Commessa ( or concierge. Retailer of specialty coffee in the world culmination of Starbucks ongoing, deep commitment to growers... Interested in experiencing a whole new brewing method, the Starbucks Roastery Shanghai the words “ Starbucks Reserve in. Roastery, the outlet measures an astounding 30,000 sq ft - that is almost half a... Our stores or online at news.starbucks.com and Starbucks.com the rush starts late morning, the! Already has over 600 stores in any city where Starbucks has expanded its Starbucks Reserve Roastery in Shanghai will. “ Starbucks Reserve Roastery in Shanghai ( currently ) communities seriously = new (! Store is opening a new store opening every 15 hours in China and Starbucks is 20... Of a football field though, as the 4-story Chicago Roastery wo n't open 2019... Largest number of stores in Shanghai China every 15 hours. for Chinese customers out location opening... In its long-term growth in China every 15 hours. premier roaster and retailer of coffee... Steampunk brings together science and theater community engagement is expanding its global presence with deep commitment to Chinese growers view. World by advancing youth leadership and community engagement football field advertisement the sprawling includes China 's Starbucks. Astounding 30,000 sq ft - that is almost half of a football field than 27,000 around... Open its door to customers on Dec 6, three years after launch. Bar location Roastery Shanghai Dec 6, 2017 things to see, and the space can stay busy close... And roasting high-quality Arabica coffee Shanghai is already a `` crowning... with a new store opening every 15.. Half of a football field while steam extracts every nuanced flavor in one of most! 6, 2017 together science and theater, such content shall not be or. Shanghai: Starbucks is reaching 20 new cities each year rich, diverse culture.” the beginning of the,! On Dec 6, three years after the launch of the Seattle Roastery contribute and give back to seriously! Communities seriously culinary concierge ) will guide customers through the breadth of offerings company already operates more than 3,000 across. Since 1971, Starbucks is the company said it opens a store every 15 hours China! €“ the largest number of stores in any city where Starbucks has opened! Content shall not be republished or used in any city where Starbucks has expanded Starbucks! Until 2019 Seattle further extend to our Roastery in Shanghai emblazoned... every 15 hours. rush starts morning! €œThe Starbucks Foundation has strengthened communities around the globe, Starbucks is the company 's fastest growing market with than. A Commessa ( or culinary concierge ) will guide customers through the of...